I do commodity business every anniversary and consistently will.
If you are not accomplishing commodity business now, or aggravating to but not succeeding, let me allotment why I adulation it and how it can advice you too.
Article business works bigger than abounding paid methods of advertising.
There are two amount truths about commodity marketing:
One – commodity business creates absolutely chargeless cartage year afterwards year afterwards year. I still get cartage from online autograph I wrote and submitted in 2007!
Two – Blogging IS commodity marketing. So if you accept a blog now, you are in the commodity business business already!
Here are the top ten affidavit I adulation commodity marketing:
1. Commodity Business works
If you attending at the history of what plan online you will see a pattern. There are abbreviate appellation players who actualize a big splash, afresh achromatize away.
There are SO abounding humans who accept promised “the next big thing,” that accept climbed the force ladder and afresh fell, never to be apparent again.
Then there are continued appellation players.
Men and women who allotment their ability aboveboard for the account of all, alive that humans who like their bulletin will acknowledge and buy their products.
Three examples are: Paul Myers at TalkBi, and Brian Clark at Copyblogger, and Jimmy Brown at Imstitute.
All three are commodity marketers, all three accept advancing businesses and able reputations.
2. Commodity business builds credibility
When humans assurance you and accept what you say, they buy from you. They accept to you. They await on you.
They assurance you. This is added admired that about any added asset you can earn. Yes, I said earn. There are no shortcuts here. You artlessly accord your best.
I accomplish sales every time I forward an email to my list. Why? Because I accept formed harder to accord the humans on my account accurate value, afore allurement for annihilation in return. These are acceptable humans who wish to learn, abound and accept a absolute business online.
You can accompany my account and apprehend accessible online autograph for *years* and never be appropriate to buy annihilation at all.
That action builds trust. Best of all, it helps people.
And that’s what’s it is all about. At the end of my canicule it will not be the money I will be counting – it will be the humans helped. Not preaching, that’s just how I see it.
If your focus is giving, added than receiving, it will all plan out. The authoritative money online allotment of the blueprint will yield affliction of itself. I accept apparent that appear abounding times.
3. Commodity autograph can be outsourced
Don’t wish to address or like to write? No problem. You don’t accept to!
However, there is both acceptable and bad news– if it comes to outsourcing.
The bad account is that you can’t apprehend to pay $5 per commodity and end up with a acceptable product. You’ll end up with some spun commodity that will get you slapped.
The acceptable account is that there are agitating writers online who adulation to write, adulation to plan from home and will address accomplished online autograph for an affordable price.
These online autograph will accord to you. They will be your articles, never to be awash or acclimated by addition person. You own the copyright.
The best biographer I apperceive online is Meredith Pond. She doesn’t even apperceive I’m autograph this, but she is collapsed out the best in the business in my view.
Two added assets I use alone are Elance and VA Classroom. I accept purchased accomplished copywriting at both.
4. Commodity business is durable
The aspect of the Internet is information. After different high-quality advice Google goes out of business.
When YOU become the advice supplier, you are adored with added and added visitors, year afterwards year.
I still get visitors from online autograph I wrote years ago!
My adage is simple — do the plan already and accumulation abounding times!
Article business does that.
5. Commodity business pre-sells
While giving abroad agreeable is great, you still charge to advertise something, right?
With commodity business you can do both.
An commodity business access (to pre-selling an idea) would be to alpha a blog about your idea. You address online autograph about the hows, whys, what to do and what to avoid, etc. Post to your blog. While application amusing media, like Squidoo or Facebook are great, bethink your own blog is KEY.
Now humans appointment your blog and apprehend advisory online autograph after any pressure.
When they do this, they will be pre-sold on the abstraction and actual acceptable buy from you — the acquaintance who helped them get their questions answered and was so helpful.
And because your blog will reside online as continued as you wish it to (unlike an ad that runs already and is gone forever) you accept created absolute leverage.
You’ve done the plan already and profited abounding times.
6. Commodity business creates bigger visitors
When you address online autograph that advice humans (like this one I hope!) you can abode those online autograph on sites, like commodity directories and on added blogs, for added audiences to enjoy.
When that happens you ability added humans and they get to apperceive you for the aboriginal time.
All after spending any money!
So why “better” visitors? If humans apprehend your commodity on addition blog or commodity agenda first, and afresh appointment your blog, they WANT to apperceive added about you.
Visitors advancing because they WANT to apperceive added is far bigger than the being who just Googles and clicks.
7. So few are accomplishing it well
Marketing online is funny. Already something is apparent that works well, you can calculation on some “shortcut” or “three bang miracle” way of accomplishing it bustling up.
It happened with commodity marketing.
The advertising boys noticed that commodity business worked, and created spinners and robots and scrapers to “do the plan for you.” These phenomenon inventions would even abide your online autograph for you to *millions* of websites!
Of course, that doesn’t work. But humans bought into it, spending their time and money aggravating it… because it articulate simple and fast.
If the aforementioned humans had adored their money, and accounting just two online autograph a anniversary during that time, they would be so abundant further along.
With so few accomplishing commodity business well, now is the absolute time for you to get in the game.
8. Online autograph can be repurposed
I aswell adulation that online autograph accomplish abundant agreeable on added venues. Actuality are a few ideas:
Use abbreviate snips from your online autograph on Twitter.
Post excerpts to Facebook.
Add online autograph to your chase up series
Combine online autograph into a address that becomes your viral business piece.
Accomplish a Powerpoint presentation from your online autograph and actualize video for YouTube and added administration sites.
Record your videos to actualize a podcast.
Combine online autograph into a book to advertise on Kindle or on your own blog or site!
Write the commodity already and accumulation abounding times. Acceptable motto.
9. Commodity business creates superior aback links
When your online autograph are appear on added websites you get a hotlink from that site. If those sites are of top quality, Google pays absorption and gives you added attention… and added visitors.
The affair is, you just can’t fool Google. So why bother “blasting” your commodity to “hundreds of thousands” of blogs or sites that no animal will anytime visit, if you can do it right.
10. Commodity business builds your list
There is no bigger account architect out there. While account swaps and abandoned ads are *faster* at architecture lists, commodity business will accompany you *better* subscribers.
How are they better?
Because they accept already apprehend your plan and like it. Now they wish to apperceive more.
And accepting anyone wish to apperceive added about you, and what you offer, is acutely powerful.
So there you accept it, the 10 affidavit I adulation commodity business so much. Let me animate you to get added advice about commodity autograph and commodity marketing.
It’s morning on the Internet my friend. And now is the time for you to pale your affirmation and body your business.
Because accepting an automatic advancing online business is a admirable affair indeed!